Saudi Downtown Company: Building Sustainable & Connected Communities

What is The Saudi Downtown Company? 

Launched in October 2022 by His Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, the Saudi Downtown Company (SDC) is a wholly-owned subsidiary of the Public Investment Fund. 

As a PIF company, it is one of the key enablers of the advancement of Vision 2030 goals. The SDC is a real estate development company that aims to build and develop downtowns and mixed-use destinations in 12 Saudi cities, enhancing the quality of life and boosting economic growth. 

The 12 cities in the first wave: Al-Madinah, Al-Khobar, Al-Ahsa, Buraidah, Najran, Jizan, Hail, Al-Baha, Arar, Taif, Dumat Al-Jandal, Tabuk. 

SDC is guided by the PIF’s strategy to promote social and economic development and create new opportunities for talents and businesses in the Kingdom of Saudi Arabia. It focuses on driving economic diversification of the economy and contributing to the non-oil GDP growth, aligning with the objectives of Saudi Vision 2030. 

“The launch of SDC reflects the Crown Prince’s vision to launch development projects in various regions of Saudi Arabia, highlighting the active role that domestic cities play in supporting the national economy.”

Saudi Press Agency on the launch of the Saudi Downtown Company 

Saudi Downtown Company is revitalising downtowns in 12 Saudi cities, enhancing quality of life, culture, and economic activity across the Kingdom.

The Vision and Mission of Saudi Downtown Company

SDC projects focus on more than just real estate developments. It centres on leaving a legacy that will benefit future generations. They reflect the company’s commitment to shaping destinations that will nurture powerful social and economic impact. 

Saudi Downtown Company will create new opportunities and experiences for residents, visitors, and businesses across various sectors, including retail, entertainment, tourism, hospitality, residential, commercial, recreational, and others. 

Each downtown project under SDC is a mixed-use development that will provide a healthy platform to improve lifestyles and boost economic growth across 12 cities. These projects are also designed and implemented with a strong focus on the culture and heritage of that region, i.e., each city. 

Vision

To be the partner of choice for enhancing the attractiveness and competitiveness of our cities, creating a vibrant society, and a thriving economy.

Mission

To collaborate in the creation of urban centers that enrich people’s lives and offer diverse choices of shopping, business, and living experiences that enhance the quality of life and catalyze development in our cities.

How SDC is Shaping Saudi Arabia’s Economic Future

Saudi Downtown Company will develop over 10 million square metres of land across all projects. They will create modern destinations drawing inspiration from Saudi Arabia’s diverse culture and traditional architectural motifs, and by integrating cutting-edge technology. 

Through the implementation of SDC projects in the 12 cities, they aim to enhance the infrastructure and overall standards of living in the regions. It also focuses on building strategic and meaningful partnerships with the private sector and potential investors. Through this, the company hopes to create new business and investment opportunities in key economic sectors, thereby reducing dependence on oil

Moreover, the project will also induce new job opportunities for local citizens, especially the emerging youth. This also helps localise knowledge and expertise, encouraging entrepreneurs and SMEs to expand their businesses. 

Outcomes: Job creation, SME growth, tourism activation, and broader non-oil GDP diversification under Vision 2030. 

Design Principles

Across cities, SDC schemes follow common pillars:

• Human-centred streets & public realm (pedestrian priority, shade, wayfinding)

• Cultural authenticity (regional architecture, materials, arts programming)

• Mixed-use intensity (active ground floors; retail, F&B, culture near transit)

• Sustainability (efficient buildings, water-smart landscapes, district cooling where applicable)

• Mobility (proximity to planned/operational transport corridors)

Why It Matters for Investors & Residents

• Residents: New housing choices, parks, waterfronts/plazas, cultural venues, and everyday amenities close to home.

• Businesses: Grade-A spaces in high-footfall districts, co-location with retail/hospitality, and a strong civic address that attracts talent.

• Investors/Developers: Pipeline access in 12 growth nodes with a PIF-backed sponsor and clear Vision-2030 policy tailwinds. 

Saudi Downtown Company (SDC) is a leading provider of modern business solutions in Saudi Arabia, offering flexible workspaces, serviced offices, and tailored commercial environments to support growing enterprises.

TEC at KAFD Riyadh: Creating A Vibrant Ecosystem for Businesses 

With SDC and other giga/mega projects accelerating across the Kingdom, demand for flexible, premium workspaces is rising. The Executive Centre (TEC) in KAFD, Riyadh offers:

• Serviced offices, enterprise suites, coworking, and meeting & event venues

• Enterprise-grade IT and on-site support

• Flexible terms to scale with hiring and project cycles

Build your Saudi footprint with a workspace that matches the ambition of Vision 2030. Talk to The Executive Center (TEC) for a free consultation..

• 📞: +966 555 383193

• 💬 WhatsApp at +966 556 510282.

Key Takeaways 

• SDC is revitalising downtowns in 12 Saudi cities under Vision 2030.

• Developing 10 million+ sqm of land for modern urban projects, to boost quality of life and economic activity

• Designs honour local heritage while integrating cutting-edge infrastructure. 

• Designs honour local heritage while integrating cutting-edge infrastructure.

• Program aims to create jobs, attract private investment, and diversify the economy.